Thursday 30 May 2013

Know what your customer wants before THEY do!!

4 tips to know what your customer wants before they do!

Why are your customers choosing your competitors?
Customer loyalty, attracting new customers and sustaining your relationships with large-scale clients is one of the biggest problems for any business owner.
Every customer has different needs and expectations, but the key to knowing what your customer wants is understanding how to see the world through their eyes.
To help you keep your customers and understand their needs better, try the following tips with your team.
  •  Walk in your customers shoes: Look outside of your business and understand your customers range of choices, lifestyle and age demographic. This will help you understand your target audience and allow you to better anticipate your competitors moves too.
  • Learn with your customers: Inviting your customers to relevant events or seminars hosted by your business is a great way to show your gratitude for their loyal custom. Plus it will act as market research for you and provide you with greater insight into their mindsets.
  •  Put yourself in your customer experience model: Track your key customers experience with your business and note where and when this experience breaks down. This can be completed easily through role-playing exercises with your team, plus it will give you a greater awareness for the flaws within your customer service.
  • Anticipate your customers needs before they know them: Focus on what your customers will want tomorrow, by thinking about what tools or technologies are being introduced that are going to change their spending habits, customer needs and customer experience expectations.
Remember we can’t predict every action made by our customers, but we can provide them with a better customer experience by focusing on their needs, desires and wants.

With courtesy and full acknowledgement to www.boardofdirectors12.com

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